THRAKON expands its business into Italy

Through a strategic partnership with the Xella Group, THRAKON’s products and complete building systems are now available in one of Europe’s largest markets.

THRAKON, one of Greece’s leading producers of building materials and chemical products, exporting to more than 40 countries, announces its expansion into Italy, one of the largest markets in Europe.

Produced in Italy, exported from Greece

THRAKON products are now available on the Italian market through an extensive distribution network. A large share of them is produced at the state-of-the-art plant in Pontenuro, Italy, while the more specialised products are exported from THRAKON’s plants in Greece. With this step, THRAKON reaffirms its commitment to a strong international outlook and to steadily growing its global presence.

THRAKON’s range in Italy includes a large part of the company’s 1,700 product codes. It covers categories such as polyurethane products, waterproofing, external thermal insulation, tile adhesives and paints. THRAKON’s complete building systems will be presented at the SAIE building materials exhibition in Bari, Italy, on 23–25 October.

A strategic partnership with the Xella Group

THRAKON’s expansion into the Italian market is taking place through a strategic partnership with the Xella Group, a global leader in autoclaved aerated concrete with a turnover of more than €1.5 billion.

THRAKON CEO Emmanouil Papadakis said:

“Expanding our operations into Italy is another strategic step for THRAKON and its international growth. Through this partnership we are establishing our presence in one of Europe’s largest and most demanding markets, while giving the Italian market access to complete, high-quality building systems.”

Marco Paolini, CEO of Xella Italia, said:

“Thanks to our partnership with THRAKON, we have invested in broadening our range so that we can offer our customers not just a product, but a complete, comprehensive and consistent system, fully in line with the high quality standards that set us apart in the market.”

A shared vision

The partnership reflects the two companies’ shared vision: to offer the construction sector professional solutions of high quality, reliability and sustainability. Their goal is for these solutions to meet today’s market challenges and the growing expectations of professionals and end customers.

With more than 60 years of know-how and innovation, THRAKON continues to grow strongly, offering reliable, high-quality products for building, insulation, finishing and waterproofing. Through its partnership with Xella Italia, the company is laying the foundations for further international growth and value creation. At the same time, it stays true to its vision of growth, sustainable solutions and innovation that turns ideas into reality.